“Advertising is what you pay for, publicity is what you pray for.”
PR (Public relations) is everything when it comes to marketing.
It actually appears in more forms then you may think. PR is essential for any blogger or business owner. PR is all about helping your brand get noticed and grow.
But whats the actual definition for PR?
“PR focuses on building good relations with the company’s various publics by obtaining favorable publicity, building a good corporate image, and handling crisis management issues.”
This includes many formats of media. PR is essentially storytelling. We have to tell a story to a desired audience to advance a company’s agenda. PR is managing your reputation, good or bad.
What is the right way to get good PR?
Social media is important to PR now. It’s a faster way to spread good PR for little money. Let’s say for example, your company hosted an “environment day”, it worth creating content around that to spread the good news. So what media platforms would you tackle?
- social media
- company blog
- contact the local newspapers
- email marketing
- create a press release
- and so much more!
How PR works
There are three key components to PR:
- distributing effective, newsworthy press releases, to entice journalists, bloggers and broadcasters to give you coverage;
- responding to journalists’ requests for spokespeople, comments and case studies, providing real-life examples to make their copy interesting;
- engaging with chatter on social media, whether through Twitter, LinkedIn, Facebook or Instagram, or simply by posting a blog.
So I hope this little post has given you the perfect beginners insight into what exactly PR is. When I first started working in marketing, the word PR was thrown around a lot. Yet I had no clear definition and more importantly no basic process on how to go about it.
If you have anymore questions on PR, then please do chat with me over on twitter!