There’s a topic of conversation thats really been bugging me recently. It’s been floating around the internet. Its appeared on multiple marketing style websites, plus the blogosphere. I have to add my thoughts, otherwise I might really just explode. So here it is. Is constructing your instagram to look a certain way superficial? More importantly is it actually that bad?
I’m here to tell you, I really don’t think it is.
Now tell me tell you why.
First lets make one thing completely clear.
Instagram isn’t a reality
Anyone who takes instagram on a face to face basis, then please don’t let the door hit you on the way out. To understand instagram, we have to remind ourselves what the essence of the platform is in the first place.
Instagram is all about offering an instant, amazing visual experience. Think about that. What is visually appealing to you? Does it work for instagram?
Think about hardcore real reality and what is actually coming up on your instagram feed. The chances are the story might not be 100% reflective of your everyday life. But thats okay.
We have to remember, that the perfectly placed coffee cup on the windowsill, surrounded by fairy lights, looking out onto the sunrise horizon, might not be the actual scene. Take it with a pinch of salt and just carry on.
Instagram is meant to be enjoyed
When I post to instagram, there’s a heavy worry on my head to make sure that I post an image that serves an aesthetically appealing purpose. As a user of of the app, I know that I go to instagram to see visual content that either inspires or indulges me.
Why would my follower base be any different? We all have our indulgences and a need to experience them. So if its a case of creating perfectly placed content with a pleasing background then so be it.
As much as I want to post more honest content on instagram, I’ve realise overtime, that my audience isn’t looking for that. So I’ve adapted to creating content that tell a slightly different story then what might be happening of the gram.
Online can be different to Offline
There’s been a lot of talk recently about how people tell a different story online than their real lives offline. Whats surprising to me is that this is mainly a negative topic. As a digital marketer, I am fully aware of the need to tell our best story online in comparison to the offline world.
Yes. It might be exaggerated. It might be conditioned to look a certain way. People ugh also tell a certain constructed story online on daily basis. However I really don’t see this as a bad thing.
I think in todays society, people are spending more and more time online. Social media platforms give us an opportunity to be more creative and in control of our narrative on the pixel screen.
As long as we aren’t constructing a story, that might trick consumer into making a purchase on something that we aren’t constructing honestly, then its okay.
Get over the “superficial” comment babes
It’s also not superficial, to create the perfect instagram image and to spend X amount of time doing it. Instagram has become an online hobby and for some its even become a thriving business.
So lets support the online stories that bloggers and businesses are trying to tell. If its really not your cup of tea… then take your tea offline boo.