Social Media trends to look out for in 2018

January 3, 2018 in Social Media - 1 Comment - 3 min read

Social Media trends to look out for in 2018

January 3, 2018 in Social Media - 1 Comment - 3 min read

 

2018. A New Year, for all industries and a new year to really look at current trends and predict what they may evolve into as the year progresses. This year is no different and social media is a very fast and evolving industry. I’m sure we will see a thousand new trends, strategies & fads. Some may be long lasting and others just around for a week. but that is of course the beauty of social media.

Personally I am ready to predict four big things to be a continuous trend for 2018. And if you love social media, this shouldn’t be a big surprise to anyone.

 

Instagram stories to rule

Its no secret that instagram stories has developed itself into becoming a VERY useful marketing tool VERY quickly. Do remember its only been around for just over a year. In the last year, users have become spoilt for choice with options to:

  • showcase a 24 hours story for video and photos.
  • use filters to increase quality
  • location tagging
  • hashtags to use as tool
  • following hashtags too! – my favourite update
  • add in links (only available to verified accounts but I reckon this will change soon)

The point is, instagram has quickly become much useful as a tools over snapchat. I wouldn’t write snapchat off just yet but Instagram will always have the better visual platform over it. With instastories you can direct people to your grid and offer more content, its a very stable set up. I expect this formula to keep going throughout 2018, with additional tools added to the mix. Now cross posting stories is available on facebook & instagram I expect to see a much more advanced way of storytelling across both platforms.

 

A Dominance of User Generated content across all social media

Now when I say user generated content, I really mean this in terms of brands. As a consumer I love to see gorgeous photos from brand showcasing their products, brand ambassadors and other aspects around the brand. However what I love even more, is seeing the average user posting images, blog posts etc of themselves using the product as it gives a more realistic and less perfect insight.

I do see how brands would shy away from this as quality wouldn’t be at their high standard. However I expect attitudes to change throughout 2018 to allow this to become a worthy trend. Brands using user gen content, allows the user to feel appreciated and consumers tend to trust an individuals opinion over a brand as its more personal.

 

Live Content

Ever since the introduction to be able to live stream across different social media channels, users have been wanting more and more. Nothing is more exciting than being able to connect to a live audience when its costs next to nothing. This has to become a bigger trend this year. Why? These tools have been at our disposal for a couple of years now. From my perspective, brands will have figured out how to incorporate this into their strategy and those lives will become more constructed and offer better content because of it.

 

Increase of a Personal Touch

Social Media is not and should not be an isolating process. The clue is in the name, social. Whether its for a professional or personal use, I expect social media to become a lot more personal, people to connect more on personal stories and each and every platform to become more and more engaged in authentic content.

A lot of the biggest heart warming or political stories that we see in the news do come from a tweet or an instagram photo. Audiences thrive on learning an insight about the everyday person, someone that you can connect with.

 

So there you have it, my four predictions for social media across the board. Im very interested and excited to see what developments each channel will bring! What do changes do you think will happen this year?

 

1 Comment

  • Erin January 3, 2018 at 11:59 pm

    I love IG stories now, it is quickly becoming a new favourite of mine, I an understand why it is gonna take off in 2018! 🙂

    Erin || MakeErinOver

  • Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Subscribe & Follow

    Hit the gram

    • ✨ After a tricky start to the week (had an intense migraine 🥵yesterday) I decided to take it easy tonight and just have a chilled evening, 💁🏼‍♀️with a long bath, 🛁long evening skincare routine and a lil bit of Netflix, perfect! 💖 
#skinfluencer #gifted @dermalogicauk
    • ✨ "Easy like Sunday mornninggg", 😻 I snapped awake super early this morning ☀️ with a need to plan some of the year in my upcoming planner 🤭(even though it doesn't start until August booo😭) You could say I'm a little bit of an organisation queen... Overprepared? definitely! 💖
    • 🙌🏻 Kicking off the weekend by finishing this FABULOUS book, its a sequel to "Oh My God, What a Complete Aisling", and I cannot tell you how much I've loved following this story. 💖Rumour has it, this might, just MIGHT be made in to a film 🎬but I really do recommend reading this for yourself📖 - such a good comedy too! 🎊⠀
⠀
My next reading challenge for this month is @bethsbookclub book! I may have been delaying it cause I know its gonna make me cry... 😭⠀
⠀
➡️ P.S @clashingtime both books are ready for you to borrow whenever now! 👌🏼⠀
⠀
Have a beautiful weekend everyone!🎉
    • Nothing makes me feel a FRIYAY 🎉 more than walking through my door, whipping my makeup & work clothes off, 💁🏼‍♀️shoving my cosy PJ's on with a divine facemask to follow. 🧖🏼‍♀️Just hand me a tea & pop on a movie🎬 to kick this evening into full swing! 🎊⠀
⠀
➡️ P.S I am aware I mention face masks a lot but I am literally on a mission to save my skin and get it all healthy and glowy. Got any tips? SHARE PLS! ⬇️💖
    • ✨Whats your favourite powder foundation right now? 🤔 I'm so indecisive but my current favourite is this @NyxCosmetics! 💁🏼‍♀️However, I'm looking to build up a stash of favourites to flip between, (a girl has gotta have choices right?) 🤭 So let me know in the comments below! 💖⬇️
    • ✨ "Be brave enough to be bad at something new," 💪🏼 Recently I've felt a little too comfy in my comfort zone. 🤭 So I've been looking at ways to push myself professionally & personally.. 💪🏼 Anyone ever got that feeling? 🤷🏼‍♀️

    Tweet me

    Latest Posts

    ×